Supporting ALL IN
We needed to create an engaging brand experience for college students — one that is trustworthy but speaks to their experiences.
Setting up ALL IN as an evergreen, trusted source of information creates flexibility in the site structure to evolve when elections are upcoming, and when they are not.
Opportunity areas
Provide access to trusted information
Expand on being a trusted source of information, delivered in a way that speaks to our target and their needs.
Decode complex processes
Create clear, simple, pathways for students to take the steps specifically relevant to them
Facilitate planning election day
Consider the broader purpose of a “pledge” to engage the community up to, and on Election Day
Key features
Homepage wizard
Asking a few questions and giving students a personalized list of actions and articles to plan their Election Day.
Evergreen content
Creating trustworthy, approachable content to guide students through the confusing parts of the election process, relevant far beyond the presidential election
Expert partners
Leveraging tech partners like BallotReady and Vote.org to bring important functionality into the site to create a holistic experience
