Mobile app campaign
When the reality of COVID-19 became clear in early 2020, many retailers had to adapt quickly to a rapidly evolving landscape. After the initial closing of many store locations, we were tasked with showing Starbucks the role that their mobile app could play in giving customers the best experience possible as stores reopened. We wanted superfans and casual customers to know that, though things had changed, we were ready to welcome them back.
Making it happen...fast
With travel and gathering restrictions making traditional productions impossible, we quickly made the decision to lean into animation. This allowed us to create a completely custom, brand-forward world, and quickened our speed to market, allowing campaign assets to go live across broadcast, social, and display in a matter of weeks.